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From Features to Future of Work: How PR Shapes the HR Tech Conversation

Shifting the Narrative from Features to Strategic Impact In the shifting HR technology landscape, the conversation has moved far beyond product features. Today, the narrative...

How PR Can Position HR Tech as a Strategic Partner, Not Just a Platform

In today’s rapidly evolving business landscape, human resources technology has become essential to how organizations manage talent, culture, and productivity. Yet, HR tech companies...

Why HR Tech Needs Better Storytelling, Not Just Better Software

HR technology has become one of the fastest-growing sectors in the enterprise software landscape. From AI-driven hiring platforms to employee engagement tools and performance...

How B2B PR Agencies Are Helping HR Tech Startups Cut Through the Noise

The HR technology space has grown rapidly in recent years, but with that growth comes unprecedented competition. Startups offering AI-driven recruiting tools, workforce analytics,...

A CEO’s Take on Why Recruiting Is at a Crossroads

Recruiting is facing an identity crisis. According to SHRM’s Talent Acquisition Trends for 2025, employers cite economic uncertainty and talent shortages as top concerns....

Overcoming the AI Confidence Crisis: 4 Strategies for HR

At a time when artificial intelligence (AI) has become almost synonymous with technology, it’s hard to believe that there are organizations yet to get...

Deciding in the Blur: The Intuition Edge That Sets Startups Apart

Startup founders are often portrayed as rational strategists. But what if their real superpower isn’t strategy? What if it’s the ability to spot a...

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