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Tuesdays with Trailblazers ft. Daniela Catalan, CHRO, Pipefy

Pipefy is an AI-driven business process automation platform that offers the fastest and most cost-effective way to boost your Procurement, HR, and IT operations.

In this riveting conversation, Daniela Catalan, CHRO, Pipefy brilliantly takes us through the intricacies of HR, Pipefy’s unique stance in disrupting business process workflows, the forthcoming trends in human resources, and the overarching role of AI. Tune in for a captivating listen.




Daniela Catalan is the Chief Human Resource Officer (CHRO) for Pipefy, a global leader in AI-powered no-code workflow automation. In this role, Catalan focuses on leading human resources for the company’s more than 400 employees worldwide, with locations in Brazil, the United States, and Latin America (Mexico, Colombia, Chile, and Peru). Catalan, a senior human resources leader with 27 years of experience, has served in HR leadership roles at Amaro, ABInbev, and other startup organizations.
More about Daniela Catalan:
Pipefy, the global industry leader in AI-powered process management, helps HR teams focus on people – not processes – by optimizing workflows and automating repetitive tasks. With Pipefy, HR teams improve employee experiences and increase their efficiency by reducing manual work and centralizing information and data.
Learn more at https://www.pipefy.com/
Neha M Bhhatia is a B2B leader and marketing strategist known for crafting compelling brand voices and dynamic marketing strategies. With a wealth of experience in brand awareness, strategy, and creating impactful marketing plans, Neha inspires target audiences through content marketing and powerful campaigns.Her expertise in understanding human behavior, demand generation, and campaign optimization, along with her knack for turning data into actionable insights, sets her apart in the industry. She is technology-savvy, effortlessly bridging the gap between conventional and unconventional in pursuing marketing excellence. Her ongoing influence on the marketing landscape solidifies her as an invaluable asset for B2B brands striving to leave a lasting impact.More about Neha M Bhhatia:

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