Workshop has introduced Cici, a new agentic AI assistant designed specifically for internal communications professionals. Unlike general-purpose AI tools that require extensive setup and training, Cici arrives preloaded with internal comms expertise, aiming to help teams move faster without sacrificing quality or brand alignment.
Cici supports planning, writing, designing, and distributing employee communications. It can suggest subject lines, rewrite content for clarity and skimmability, assist with multi-step campaign planning, and provide benchmarks on engagement performance by industry or audience. The goal: reduce guesswork and help communicators deliver high-impact messaging on tight deadlines.
“Internal communications is high-impact work, and teams need tools that help them operate at that level,” said Rick Knudtson, CEO and co-founder of Workshop. He noted that Cici is built to accelerate execution while preserving culture and organizational priorities.
AI That Understands Comms Context
What differentiates Cici is its built-in context. Rather than relying solely on prompts, the assistant incorporates Workshop’s internal playbooks, templates, tone guidelines, and best practices developed from working with thousands of communicators. This allows teams to start generating useful drafts and recommendations immediately.
Cici is also integrated directly into Workshop’s platform. It connects to email and campaign performance data, enabling smarter suggestions based on real engagement metrics. Over time, it will incorporate additional organizational context—such as brand guidelines, audience segmentation, and historical communications—to deliver increasingly tailored recommendations.
From Assistant to Collaborator
Currently available in public preview at useworkshop.com/cici, Cici represents the company’s broader vision of AI as a collaborative partner. Rather than replacing internal communicators, it is designed to handle repetitive tasks and first drafts, freeing teams to focus on strategy, creativity, and culture-building.
“Communicating well inside a company takes real care,” said Mikey Chaplin, Manager of Product & Design. “That’s why we designed Cici to handle the busywork and first drafts, so teams have more space to focus on the creative, thoughtful work that helps people feel informed and connected.”
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