Mutual of Omaha Expands STEPs to Help Brokers Tackle Enrollment Headaches
In an increasingly complex benefits landscape, Mutual of Omaha is betting on smarter tech and sharper communication to ease the burden for brokers and employees alike. The company has announced a major expansion of STEPs—its employee engagement platform aimed at boosting enrollment, engagement, and education around workplace benefits.
First launched as a strategic support solution, STEPs now offers a suite of new features designed to address the most common frustrations employers and benefit brokers face during open enrollment. From digital convenience to human support, the platform is taking a hybrid approach that blends automation with a personal touch.
“We’re always looking for ways to make it easier for our customers to do business with us,” said Scott Ault, President of Workplace Solutions at Mutual of Omaha. “The expansion of STEPs reinforces our commitment to supporting brokers and clients with value-added solutions.”
What’s New in STEPs?
The latest enhancements are all about targeting, personalization, and integration. Mutual of Omaha has added:
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Tailored enrollment strategies to fit workforce demographics
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Dynamic text messaging campaigns aimed at specific employee segments
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Custom-branded mobile apps for on-the-go benefits engagement
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Benefits administration builds that include full system setup and backend integration
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Inbound call center support, giving employees more flexibility and real-time answers
These additions build on core features already available through STEPs, such as:
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Strategically aligned enrollment staff to help design and execute benefits strategies
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Digital platforms for streamlined engagement
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Educational content that’s clear, accessible, and available in multiple formats
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A more robust investment strategy to better support voluntary benefits plans
Together, the tools help brokers and HR teams drive higher participation in employer-provided benefits while simplifying a historically complicated—and often frustrating—process for employees.
The Bigger Picture: Benefits Enrollment Is Broken
Mutual of Omaha’s move reflects a broader trend across the employee benefits industry: modernizing enrollment is no longer optional.
With more workers distracted, hybrid schedules in place, and benefits literacy still alarmingly low, even great plans can go underutilized without smart communication and seamless delivery. Brokers and employers need more than PDFs and one-time meetings—they need tools that adapt to today’s workforce.
By combining personalized digital outreach with strategic consultation and backend support, STEPs is taking on a long-standing pain point in HR tech: making benefits enrollment both efficient and engaging.
For brokers, STEPs offers more than a tech platform—it’s a differentiator in a crowded market. And for employers, it’s a path to increased participation, better-educated employees, and a smoother enrollment experience from start to finish.
In the era of choice overload and enrollment fatigue, Mutual of Omaha is betting on strategy and simplicity to stand out.
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