In a sector where AI is transforming sales, service, and workforce operations, one company is betting on education as the differentiator. Impel, a global leader in Automotive AI solutions, has officially launched the Automotive AI Certification Program—a first-of-its-kind initiative designed to upskill dealership employees for an AI-centric future.
Developed with RockED, the automotive industry’s premier mobile learning platform, the certification sets a new benchmark for AI fluency in retail automotive.
Inside the Certification
Available today through the free RockED mobile app, the program offers:
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70+ microlearning modules covering AI fundamentals, practical applications, and best practices
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Short-form video content built for modern, on-demand learners
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A companion Advanced Certification track for managers and executives focused on AI program strategy and implementation
In just four weeks of limited rollout, more than 2,000 professionals have already enrolled, a clear sign of surging demand for role-based AI training in automotive retail.
Why It Matters for the Workforce
For dealership employees, the certification offers:
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Future-ready career development and advancement opportunities
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Verified digital badges and shareable credentials for resumes and LinkedIn profiles
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Increased confidence and adaptability in AI-driven workflows
For dealers, the benefits are equally compelling:
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Improved workforce performance and retention
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Lower turnover through enhanced career satisfaction
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More strategic use of staff, boosting operational efficiency and growth
“We’re not just talking about the future of work—we’re helping to deliver it, today,” said Devin Daly, Co-Founder and CEO of Impel. “The people who thrive ten years from now will be those who know how to co-work effectively alongside AI. This program equips automotive professionals with the skills and confidence to thrive in that new reality.”
RockED’s Role in the Transformation
By leveraging RockED’s mobile-first learning platform, the program delivers training directly to employees’ devices—accessible, engaging, and scalable across dealerships of all sizes.
“AI is fundamentally changing how work gets done in automotive retail, and that shift requires more than just new tools—it demands new capabilities,” said Matthias Stoever, CEO of RockED.
The Bigger Picture
Analysts compare the certification’s potential impact to Google Analytics certification in digital marketing—setting a new gold standard for AI readiness in auto retail. With automotive companies racing to digitize, the program provides a timely solution to an industry-wide talent gap.
Dealerships that adopt such structured learning are better positioned to retain top talent and navigate the workforce transformation AI is driving.
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