Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in workflow digitization and automation, has jumped to #8 on Fast Company’s 2025 list of the 100 Best Workplaces for Innovators, up from #51 last year. The recognition highlights Zebra’s commitment to fostering collaboration, creativity, and innovative thinking while delivering solutions that enhance frontline operations, asset visibility, and automation.
“At Zebra, we create new ways of working that make everyday life better for organizations, their employees, and those they serve,” said Jeff Schmitz, Chief People Officer at Zebra. “This recognition reflects our commitment to innovate together and push the boundaries of intelligent operations, empowering employees to deliver solutions that simplify complexity and enable frontline success.”
Zebra’s innovation-focused approach is backed by data: research in collaboration with Oxford Economics found that organizations using connected technologies in frontline operations see an average 20% increase in productivity through optimized workflows.
The company also leverages its vertical market expertise and global channel ecosystem to integrate cutting-edge technologies, including AI, helping customers improve operational efficiency and secure digital transformations.
“Each year, we’re inspired by the companies and leaders who prove that innovation doesn’t happen by accident—it’s the result of intentional choices to empower people at every level,” said Brendan Vaughan, editor-in-chief of Fast Company. “The organizations on this year’s Best Workplaces for Innovators list show that when you build a culture where creativity and risk-taking are valued, breakthrough ideas inevitably follow.”
Fast Company’s annual list evaluates nearly 1,000 companies on culture, projects, and investments in innovation, with additional scoring by editors and a panel of industry judges. Zebra’s rise reflects the company’s commitment to employee empowerment, frontline optimization, and internal innovation.
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